In London, the health and fitness scene is constantly evolving. Customers no longer consider fitness an isolated part of their daily lives. Our clients new brand and space needed to be aspirational and all-encompassing, becoming more significant than just a gym membership.
Treadway was to become a fitness and wellbeing focused members club. The key goal: every touchpoint must be welcoming and unpretentious - while having hint of exclusivity. The value for our customers would not only come from the gym facilities and studio classes, but an array of experiences and community led events. The lifestyle focused digital platform was personalised based on each member. It also included a constant feedback loop which influenced the membership offers and line up of brand collaborations.